How to Write a Marketing Essay

woman shows how to write a marketing essay

In this article, you will find a comprehensive guide on how to write a terrific marketing essay.

Any student realizes the importance of completing a successful essay on marketing during the course. Students who have chosen marketing as their major should probably understand that this discipline can be a promising advantage to their future career. Therefore, to gain success and career prospects in the future career, students need to be well-versed in researching marketing attributes and strategies in the field. Writing a marketing paper will help a student apply analytical and practical skills in order to research a given topic comprehensively. Still, in order to provide a successful piece of writing on marketing, a student should be well aware of how to write an essay about marketing and what strategies should be followed. Writing an academic essay entails not only discussing the information or providing some facts but discussing and analyzing it in a logical and coherent form so that the research is presented in a clear and succinct way.

A crucial aspect that many students overlook is that for an essay to be successful, one needs much more than simply structure it into an introduction, main body, and conclusion. You need to make sure that your message is clear and the main ideas are communicated across in a logical and understandable way. You need to make your thoughts clear to the reader and have a hook that will attract your audience and make it interested in your writing.

Successful marketing essays require specific steps to follow. First of all, when starting presenting your topic, it is highly recommended to start with a logical framework of ideas previously gathered by researchers in the corresponding sphere. Besides, it is recommended to apply marketing theories when presenting the information (for example, Kotler’s theory or Porter’s Five Forces theory).

From the research you conduct, you should be able to assemble a full and comprehensive list of works cited. Whenever you introduce some information from the outside sources, you should keep in mind that you should cite it properly. When organizing your reference list, remember that quantity is not always best. Often it’s not about how many sources you include in the reference list but how credible and trustworthy the sources are. You will have a required minimum of sources, but make sure not to exceed the source limit. Just make sure that the sources you use are trustworthy and updated. If you need to clarify on what types of sources you should use, please do that as soon as possible. Agree on whether you can use periodicals, Internet sources or whether only peer-reviewed sources are acceptable. It is an evident fact that a source published in some scholarly article will be more credible and reliable than some excerpt from a magazine or a weekly newspaper. Just make sure the sources provide reliable supporting data.

As soon as you have written your marketing thesis, the next step to move on to is brainstorming of ideas. Actually, here you have to jot down the key ideas that you plan to implement into the paper. On this writing stage, it is recommended to create an outline, where you write down the introductory paragraph, thesis statement, topic sentences for each body paragraph and supporting arguments and examples for each of them. Make sure that you add specific examples from case studies to demonstrate that your paper has practical value. Such specific and detailed examples will help make the paper more credible and trustworthy in terms of content presentation. For example, you might provide some specific examples of existing companies or corporations, such as McDonald’s, Wal-Mart or others.

Knowing such basics of writing provides a good starting point for understanding how a marketing essay should be organized. When an essay is properly written, the ideas discussed in it can be presented not only in class to your professor and group mates but also to business leaders.

An important thing is to have a clear picture in your mind what your paper should look like and what the structure will be. When starting to write a paper, make sure you make the opening paragraph really interesting. Start with some attention-grabber to make your audience stay interested in what you are discussing. Provide some interesting or controversial facts, for example.

When you switch over to the bulk of your discussion, make sure to be logical and consistent when providing the ideas. Provide arguments in order of priority. When you have provided a proper and well-structured introduction it will serve as a roadmap for the whole body of the essay. Stick to the ideas you have mentioned in the thesis statement and make sure to address each one in detail.

Finish your paper with a conclusive paragraph. This paragraph is also important as it wraps up all the information discussed previously. Do not add here any new facts. The information summed up in the conclusion should refer to the bulk of the discussion and should once again pinpoint the most important facts. If your writing task involved some kind of a problem, then it is necessary to indicate a solution or outcome to make sure that the main aim of the paper was met.

The conclusion is the final part of your writing stage, but actually, you are expected to do some more work before submitting the paper. Here comes the proofreading stage. You need to edit and revise the paper paying special attention to any present flaws in terms of grammar or punctuation (or even typos). Before proofreading the paper, make sure to take a break in order to get a fresh look on it. Check on whether ideas are developed logically and coherently, also see whether there are logical transitions and whether you have discussed all ideas mentioned in the thesis.

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